Team building. For most IT companies in Cyprus, this word is associated with a trip to a tavern or a yacht party. The management thinks they are giving the employees a gift. The employees think about how to escape home faster. As a result, the budget is spent, the team has not become more cohesive, and the only memory is embarrassing photos on social media.
I, event producer Oleksii Komiakov, assert: 90% of team-building events for IT companies in Cyprus are money down the drain. It is an imitation of care, not a real business tool. In this article, I will talk about the 5 main reasons why your team-building events don’t work and how to stop funding banal booze-ups and start investing in your team.
This is the cardinal sin. When I ask a client, "What is the goal of your team-building event?" the most common answer is, "Well, to entertain people, to celebrate a holiday." This is not a goal. This is a process. The absence of a clear, measurable business goal turns a team-building event into a meaningless ritual. You cannot evaluate its effectiveness, and therefore, you cannot justify the expenses to the business owners.
The goal must be specific. Not "to unite the team," but "to introduce the sales department employees to the new development team to speed up the product launch." Not "to raise morale," but "to reduce stress levels after a tough quarter and prevent burnout of key specialists." When there is a goal, every element of the event –from the format to the playlist –works to achieve it.
An HR manager read somewhere that quests are trendy now. And so your team of introverted programmers is forced to run around a park solving riddles. Or vice versa: a young and energetic sales team is locked in a boring restaurant with a host whose jokes were outdated 20 years ago. The result is the same: irritation and a feeling of wasted time.
The format must match the psychotype and interests of the team. There are no universal solutions. For some, an intellectual game in the style of "What? Where? When?" is ideal. For others, a sports regatta on yachts. For a third, a culinary masterclass. Before planning, conduct an anonymous survey. Ask people what they are interested in. You will be surprised how much their desires differ from your ideas.
The desire to save money is normal. But saving on the host, DJ, photographer, and location is shooting yourself in the foot. A bad host will spoil the mood with vulgar contests. A bad DJ will make people bored with a strange set of tracks. A bad photographer will leave you with memories you want to forget. And an uncomfortable, stuffy location with poor service will kill any desire to have fun.
There are things you can’t save on. These are emotions. The host, music, lights, quality food, and comfort are the foundation. It is better to give up fireworks but invite a professional host and a cover band that will make even your CFO dance. A professional producer knows where to optimize the budget without losing quality and where saving will lead to disaster.
Nothing kills the holiday atmosphere like the feeling that you are not here of your own free will. When a team-building event is held on a weekend or after work, and attendance is mandatory, it is perceived not as a bonus, but as extra work. People come with sour faces, look at their watches, and dream of their couch.
The best team-building event is one that people want to attend. Hold it during working hours. Make Friday a shorter day and take the team out of town. Create a concept and program that will make people ask, "So when is our team-building event?" Announce it not as an order, but as a unique opportunity available only to your company’s employees.
You spent €25,000 on a team-building event. What did the business get? If your only answer is "people rested," then you just burned the money. Any investment must have a return (Return on Investment). And a team-building event is no exception.
Let’s go back to the goal. If the goal was to introduce departments, conduct a survey a month later: has communication improved? Are there fewer conflicts? If the goal was to prevent burnout, look at the number of sick leaves and resignation letters. Measure the eNPS (employee Net Promoter Score) before and after the event. Only numbers can prove that the team-building event was not an expense, but a profitable investment.

When the company’s management understands that corporate culture is not a poster on the wall, but a real business tool. When you are ready to invest in long-term relationships within the team, not in a one-time show.
If you are looking for a "magic pill" to solve deep problems in the team. A team-building event is a catalyst, but it does not replace the daily work of management. If your budget is €100 per person.
I don’t work with companies where the HR department has more power than common sense. I don’t organize events whose goal is to "spend the budget."
→ Bet on technology and gamification. Interactive quizzes, VR competitions, strategic games. Avoid boring banquets.
→ Choose an elegant format. Dinner at a good restaurant with light jazz music, wine tasting, a visit to the theater. Avoid familiarity and vulgar contests.
→ Take them on a two-day retreat out of town. Away from the office routine. A strategy session in the morning, informal communication by the fire in the evening. This works better than any training.
I, Oleksii Komiakov, have organized over 50 team-building events for leading IT companies in Ukraine and EU. I have seen how a properly organized event increased sales by 20% by improving communication between departments. I have seen key specialists stop leaving a company after one retreat. I know how to turn your team-building event from a waste of money into a powerful investment in your main asset –people.
The goal must be specific, measurable, and tied to business objectives. For example: "To establish informal connections between the marketing and development departments to improve mutual understanding" instead of the abstract "to unite the team."
Popular formats that move away from traditional banquets are: intellectual games, culinary masterclasses, sports competitions (regattas, tournaments), thematic quests, and off-site retreats that combine strategy sessions with informal communication.
ROI is measured through business indicators tied to the event’s goal. This can be a decrease in employee turnover, faster adaptation of new employees, an increase in the number of cross-functional projects, as well as through surveys and measuring the eNPS loyalty index.